Pharma-Only Marketing & Sales Focus Day

During this icebreaking session you will introduce yourself to those sitting at your table and learn how they are tackling challenges and optimizing their commercial models. Your first of many opportunities to enhance your support network and learn from each other!

• Taking a holistic view of what is going on in the sales, legal, marketing, and operations space and how it is impacting pharma

• Determining how to allocate commercial resources (from key account managers to medical outcomes specialists) and structure sales forces to maximize sales

• Evolving the value propositions that your marketers build so you can meet customer needs and be more relevant in the future

• Mobile technology is here to stay; what other innovations are on the way?

• Keeping up to speed with all the different markets since evolution is not happening the same way everywhere

• Developing an integrated marketing approach that moves away from team selling and focuses on value proposition

• Establishing more effective partnerships with IDNS and ACOs through alternate channels to evolve the patient care model

• With ACOs, IDNs, PHOs driving greater consolidation and causing face-to-face access to physicians to decrease even more, how should sales and marketing respond?

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Explaining why using the same approach everywhere is not effective and why change is needed

• Ensuring your leaders understand the need for change and are willing to resource it

• Bringing in customer insights and analysis to understand where you need more KAMs vs. reps,
medical vs. reps, or even no reps and just digital

• Building the capabilities and executional plan to deliver a new resourcing model

• Change management: How do you get people to think about their business or job differently and be in support of the new resourcing model?

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Identifying challenges and successful approaches to global commercial operations

• Determining where to globalize and where to regionalize

• Creating one global learning management platform for training and regionalizing language, policy, and legalities in different markets

• Taking a close look at customer engagement on a global level to optimize commercialization

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The Social Zone is officially open! The Social Zone is your place to make new contacts, lounge, relax and refresh, utilize the device charging station, and meet solution providers for your most pressing challenges. Take part in the Social Zone Passport Game and win a GoPro Camera or 1 of 8 tickets to the Baltimore Orioles vs. the Cincinnati Reds game on Thursday, September 4 at 7:05pm

Choose your next topic:
#1 Getting Access Information To Prescribers Quicker By Improving The Process
Ryan Roberts, CEO, Elandas

#2 Gaining Deep Insight Into The Pharmaceutical Market
Executive, Symphony Health Solutions

#3 Unlocking The Value Of Key Account Management In Pharma
Bill Coyle, Principal, ZS Associates

#4 Determining The Most Effective Mix Of Point Of Care Promotional Materials

#5 Affordable Ways To Improve Your Adherence Program To Ensure Medication Usage

#6 Making Sense Of Big Data To Analyze And Utilize Data Most Effectively

To ensure you don’t miss out on any of the key marketing and sales strategies identified in the
roundtable discussions, each roundtable moderator will take five minutes to share the most interesting, valuable solutions that were identified in the discussions.

Have a Baltimore-themed cocktail, Maryland crab cakes, and more to help us kick off PharmaForce and the opening of the Social Zone. Have fun and carry on conversations from your first full day at PharmaForce.
Open to all registered attendees