Mediacenter

New Pharmaceutical Marketing Practices Making customer data actionable Today's always-on customers seek more than mere transactions with brand marketers; they seek seamless, on-demand experiences. And delivering those experiences requires new data management and marketing tools./ It's a whole new world for healthcare. Old business models and traditional incumbents are being challenged by new players, and the balance of power among payers, providers, HCPs, and consumers is rapidly shifting. Download our whitepaper and learn how today's healthcare marketers can leverage digital channels using first and third-party consumer data to deliver more relevant messaging to patients, caregivers, physicians and other influencers.

Some of the topics covered by PharmaForce's 2012 event:     e-Prescribing trends     Global sales and marketing opportunities     iPad adoption trends and successes for the sales force     Leveraging cloud based tools and big data analytics     Shifting to a matrix organization model to improve     cross-functional collaboration     The customer experience for pharma and how to     optimize your customer facing strategy     Providing value to your managed care partners Click on the image at left to download the agenda in printable PDF format.

In this exclusive presentation from PharmaForce, Joe Caminiti, VP, Sales and Marketing Effectiveness for Cephalon examines innovations in incentive compensation as it relates to sales force effectiveness. Caminiti also looks into e-detailing and best practices for measuring customer engagement and how a few changes can net your company some very big wins. Click on the image at left to download the PDF; share around the office or use it as the basis of your next meeting.

In this exclusive presentation from PharmaForce, Liz Cermak, Chief Commercial Officer for Pozen, discusses the future of pharma marketing and non-personal promotion. Cermak examines how Pozen is dealing with seismic changes in the sales rep model and explains how they've adapted to the changing attitudes of prescribers by implementing 21st century sales procedures. Click on the image at left to download the presentation; share around the office or use it as the basis of your next meeting.

In this exclusive whitepaper, Trinity Partners discusses how biopharmaceutical drug discovery companies have progressively tailored their pipelines to specialty therapeutic areas and smaller patient populations, driven by several factors: better understanding of underlying disease biology leading to significant gains in efficacy,; innovation in technologies; faster development and regulatory timelines in high unmet need populations; uncertainty around genetic competition entering legacy markets; and significant pricing power. However, the specialty business model has lately shown signs of strain and outright constraints in continued scalability. Click on the image at left to download the full white paper.

In this exclusive whitepaper, EarthColor discusses the Benefits of Automating Manufacturing for Marketing in the Pharmaceutical Industry. Marketing is undergoing major changes. Inbound marketing and the transition to an online world is forcing marketers to redesign their approach. Automated marketing platforms are being used to create higher quality, lower cost marketing results to respond to a fast pace instant gratification society. The demand for drugs provided by the pharmaceutical industry is extensive. Click the image on the left to download the full whitepaper.

In this exclusive presentation from PharmaForce, Joe Caminiti, VP, Sales and Marketing Effectiveness for Cephalon examines innovations in incentive compensation as it relates to sales force effectiveness. Caminiti also looks into healthcare CRM and best practices for measuring customer engagement and how a few changes can net your company some very big wins. Click on the image at left to download the PDF; share around the office or use it as the basis of your next meeting.

Companies who participated at PharmaForce 2013 include: Amgen Boehringer Ingelheim Pharmaceuticals Inc. Cubist Phamaceuticals Inc Endo Pharmaceuticals, Inc. GlaxoSmithKline Johnson & Johnson Pfizer Plus many more!Download the attendee list to see who from these companies will be attending.

In this exclusive presentation from PharmaForce, Liz Cermak, Chief Commercial Officer for Pozen, discusses the future of pharma CRM systems and marketing. Cermak examines how Pozen is dealing with seismic changes in the sales rep model and explains how they've adapted to the changing attitudes of prescribers by implementing 21st century sales procedures. Click on the image at left to download the presentation; share around the office or use it as the basis of your next meeting.

Making Marketing Move Further, Faster in a New Technology Era This white paper outlines the journey from traditional push marketing to informed, actionable marketing by examining current challenges, root causes, and the action needed to make the leap. As Life Sciences companies look to differentiate in an increasingly competitive market, a new technology landscape is emerging. Brand teams need more robust marketing technology to support evolving needs—technology that can enable execution of marketing campaigns to deliver optimal customer messaging via multiple communication channels. Life Sciences marketers can implement real relationship marketing by enabling a change of focus from data integration to that of taking action and optimizing, and the key is to leverage the new technology to flip the traditional model.  Click the image to the left to download the full whitepaper.

Driving Performance from Strategy through Execution Sweeping challenges in the healthcare business landscape have been well-documented and exhaustively discussed. Many marketers have reacted by investing across multiple channels, shifting focus and innovation away from the sales force. While the use of non-personal channels is on the rise, the sales channel remains a significant lever for influencing customer behavior. Ultimately, both personal and non-personal approaches are critical to improving brand performance. In fact, all marketing and sales efforts should be customer-focused and aligned from strategy through execution. This white paper raises questions about today’s sales strategies, sales force capabilities and the required integration of sales and marketing: ∙ Does the sales channel have the skills, tools, information and support necessary for aligned, customer-focused execution? ∙ Is the sales channel leveraging the latest in advanced analytics and mobile technologies? Click the image to the left to download the full whitepaper.

In this exclusive presentation from PharmaForce, John Patrick Oroho, Principal at Porzio, Bromberg & Newman, P.C., discusses the changing pharmaceutical compliance landscape in the era of the Affordable Care Act and other new spend and disclosure laws. Oroho details the new federal disclosure law, the Comprehensive Compliance Program Law in California, the new Compliance program in Connecticut as well as other new laws in the District of Columbia, Nevada, Massachusetts and Vermont and how they will affect allowable disclosure of expenditures and gifts. Click on the image at left to download the exclusive presentation; share it around the office or use it as the basis of your next meeting.

Click on the image to the left to access the 2014 PharmaForce Attendee List

In this exclusive presentation from PharmaForce, Joe Caminiti, VP, Sales and Marketing Effectiveness for Cephalon examines innovations in incentive compensation as it relates to healthcare sales force effectiveness. Caminiti also looks into compensation practices and best practices for measuring customer engagement and how a few changes can net your company some very big wins. Click on the image at left to download the PDF; share around the office or use it as the basis of your next meeting.