Abel Rajan

Abel Rajan is Director of Marketing Analytics & Insights at Novartis. In this role, he leads a team that assesses marketing impact, and optimizes the mix of promotional efforts (both sales & marketing) across a number of in-line and launch brands at Novartis. Further, he is responsible for planning, and enhancing capabilities that connect with customers across newer promotion channels. Since joining Novartis, Abel’s team has successfully set up capabilities to learn new channel effectiveness, transforming customer interactions through digital platforms, and exploring promotion partnerships in the changing health landscape.

Prior to joining the pharmaceutical industry, Abel worked at agencies such as Epsilon and McCann Worldgroup where he created holistic marketing plans across numerous brands within the pharmaceutical, retail, financial services, and consumer packaged goods industry . His work focused mostly on direct marketing, market research, planning and marketing effectiveness. Prior to this marketing agency experience, Abel worked at marketRx where he specialized in sales force optimization and planning for various pharmaceutical companies.

Abel received his undergraduate degree from Indian Institute of Technology (IIT) and has an MS from Penn State University