Bob Doyle

Director, Consumer Insights
IMS Health

Check out the incredible speaker line-up to see who will be joining Bob.

Conference Day Two: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 1

Monday, May 9th, 2016

1. Acquiring Data To Successfully Sell Into Niche Markets And For New Drug Launches

Mahmood Majeed, Principal, ZS Associates

2. Sales Force Effectiveness Strategy

Sanjiv Sharma, Former VP Commercial Operations, Duchesnay USA

3. Using Sustainable Accelerated Learning Transfer For Greater Business Impact

Cecil Johnson, Director, Management Development, Janssen Pharmaceuticals

Rodney O. Somerville, Senior Manager for Management Development, Johnson & Johnson

4. Adjusting Your Marketing Communications To The New Mobile Reality

M.J. Anderson, Chief Marketing Officer, Trekk Inc. and ABCO Inc. IPN Partner

5. Brand Management Strategy: Maximizing Multichannel Marketing For Best ROI

Bob Doyle, Director, Consumer Insights, IMS Health

6. The Marketing Changes You Should Be Making - Health Care Transformation Underway

Deb Nevins, Digital Promotions & Multichannel Strategy, Boehringer Ingelheim