Brian Peters

Senior Director Marketing
Medac Pharma

Brian is responsible for both corporate and product marketing at Medac Pharma. They are in the midst of launching the company in the US and are prepping for the launch of our first product in the second half of 2014. They've just started on the corporate awareness campaign, with a mix of traditional print and digital initiatives. Their goal is to build awareness of the company in preparation for the launch of the product.

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Conference Day Three: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 2

Thursday, June 9th, 2016

09:15 PANEL: Optimizing Your Multichannel Marketing For Increased Profitability And Improved Customer Engagement

• No one has mastered multichannel marketing yet. What have we learned over the past few years to bring our marketing strategy to the next level?

• Identifying the best ways to keep interest alive in your product through multichannel marketing

• Understanding effective touch points and how multichannel marketing is not just for physicians but also patients, providers, and payers

• Assessing the different technology platforms available to support your multichannel marketing efforts

• Incorporating marketing, sales, and IT to create a customer centric multichannel marketing approach