Charlotte McKines, Former VP Global Marketing Communications & Channel Strategies at Merck
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Charlotte McKines


Former VP Global Marketing Communications & Channel Strategies
Merck

Check out the incredible speaker line-up to see who will be joining Charlotte.

Download The Latest Agenda

Conference Day Two: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 1

Monday, May 9th, 2016


10:35 PANEL: Being Part Of The Solution: How Pharma Can Contribute To An Improved Healthcare System That Results In Better Patient Care

• Identifying how pharma can work better with providers to make the healthcare system stronger

• In many instances pharma is seen as part of the problem, not part of the solution – how can we change this?

• Gaining a voice in the healthcare reform discussion, rather than losing it

• Breaking down silos by getting pharma, physicians, patients, technology, and policy to speak the same language

• Understanding how each group operates and their unique challenges to collaborate more effectively