Deb Nevins

Multi-Channel Marketing, Associate Director Digital Promotion & MCM Strateg
Boehringer Ingelheim Pharmaceuticals, Inc.

With a digital background that spans more than 25 years and over 10 years as a digital marketer in Pharma, Deb Nevins is a uniquely qualified Digital Strategist. Currently supporting BI as an Associate Director of Digital Promotion and MCM Strategy she is responsible for creating brand experiences that not only address the customer need but also satisfy the brand marketing goals. Deb is part of the team currently leading the organization through the implementation of a true Multichannel marketing customer engagement strategy. Bi recognizes the need to understand what our customers need from a marketing prospective and has taken a leadership role in developing the right mix of content and channels to address those needs.

Check out the incredible speaker line-up to see who will be joining Deb.

Download The Latest Agenda

Conference Day Two: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 1

Monday, May 9th, 2016

15:15 The Marketing Changes You Should Be Making - Healthcare Transformation Under Way

Is your organization ready to market in a transformed healthcare vertical?
Planning - Has your marketing plan changed to address the rapid adoption of digital technologies, shorter attention spans, and the Affordable Care Act?
Multi-channel Marketing - Does multi-channel alone support the new marketing model? What else needs to change?
Support - What is Pharma’s role in supporting the Affordable Care act and its impact on our customers (HCP focused)?

16:05 Interactive Roundtable Discussions With Afternoon Speakers – Choose 2 (30 minutes each)

1. Acquiring Data To Successfully Sell Into Niche Markets And For New Drug Launches

Mahmood Majeed, Principal, ZS Associates

2. Sales Force Effectiveness Strategy

Sanjiv Sharma, Former VP Commercial Operations, Duchesnay USA

3. Using Sustainable Accelerated Learning Transfer For Greater Business Impact

Cecil Johnson, Director, Management Development, Janssen Pharmaceuticals

Rodney O. Somerville, Senior Manager for Management Development, Johnson & Johnson

4. Adjusting Your Marketing Communications To The New Mobile Reality

M.J. Anderson, Chief Marketing Officer, Trekk Inc. and ABCO Inc. IPN Partner

5. Brand Management Strategy: Maximizing Multichannel Marketing For Best ROI

Bob Doyle, Director, Consumer Insights, IMS Health

6. The Marketing Changes You Should Be Making - Health Care Transformation Underway

Deb Nevins, Digital Promotions & Multichannel Strategy, Boehringer Ingelheim

Conference Day Three: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 2

Thursday, June 9th, 2016

09:15 PANEL: Optimizing Your Multichannel Marketing For Increased Profitability And Improved Customer Engagement

• No one has mastered multichannel marketing yet. What have we learned over the past few years to bring our marketing strategy to the next level?

• Identifying the best ways to keep interest alive in your product through multichannel marketing

• Understanding effective touch points and how multichannel marketing is not just for physicians but also patients, providers, and payers

• Assessing the different technology platforms available to support your multichannel marketing efforts

• Incorporating marketing, sales, and IT to create a customer centric multichannel marketing approach