Derek Evans

SVP Practice Head - Commercial Effectiveness
Symphony Health Solutions

Check out the incredible speaker line-up to see who will be joining Derek.

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Pharma-Only Marketing & Sales Focus Day

Saturday, April 9th, 2016

13:45 IDEA EXCHANGE: Interactive Roundtable Discussions Rotation #1 – Choose one topic

1. Getting Access Information To Prescribers Quicker By Improving The Process
Ryan Roberts, CEO, Elandas

• Explaining why is it important to get access changes to prescribers quickly

• Uncovering the biggest bottleneck to getting coverage changes to prescribers and analyzing processes and timelines

• Identifying which messages take longer than others and how the process can be cut down to a week

• Debating the pros and cons of using templates to getaccess information out

2. Gaining Deep Insight Into The Pharmaceutical Market - Exploring How New External Influences such as ACOs, Government as Payer, e-Prescribing and Others Impact Your Brand Share

Derek Evans, SVP Practice Head - Commercial Effectiveness, Symphony Health Solutions

Don Otterbein, SVP, Marketing & Product Manager, Symphony Health Solutions

3. Unlocking The Value Of Key Account Management In Pharma
Bill Coyle, Principal, ZS Associates

Jude Konzelmann, Principal, ZS Associates

• Discussing how pharma can unlock the value of KAM by drawing on expertise from both within and outside of pharma

• Physician autonomy in therapeutic decision-making continues to decline as “accounts” of all sorts
increasingly seek to control these decisions to achieve varied objectives, including delivery of quality care, reducing costs, and attracting new customers

• Pharma companies continue to struggle to truly deliver value to their account customers while returning value to themselves, facing barriers including compliance concerns, creating value beyond the drug itself, and finding the right talent for KAM roles

4. Deploying Different Sales & Marketing Models Based on Changing Market Needs

John Daly, Sr. Pricipal, IMS Health