Felice Ginsburg

• Understanding the importance of an internal collaborative approach among your entire commercial operations

• Identifying what is standing in the way of sales learning and development to get a seat at the table with marketing and other internal stakeholders

• Explaining how sales learning and development can establish stronger relationships with the marketing department

• Creating a short- and long-term plan to ensure your sales learning and development efforts are aligned with a collaborative approach

1. Surviving Global Product Launches Through Strategic Planning Of Learning Curriculum
Maria Martina Maldonado-Wexler, Former Senior Manager, Global Commercial Excellence, Baxter Healthcare BioScience

2. Traumatic Brain Injury In Today’s US Healthcare System
Eric Toppy, Global Launch Leader, INVOKANA -Global, Strategic Marketing, Johnson & Johnson

3. Using Confidence-Based Learning For More Effective Training And Long-Term Memory Retention
Paige Querol, Former Director, Global Learning & Development/Commercial Operations, ARIAD Pharmaceuticals

4. Optimizing The Use Of Social Listening To Supplement Market Research And Monitor Online Adverse Events
Trish Nettleship, Director, Social Media & Influence, UCB

5. Sales Learning And Development– Internal Organization Strategic Alignment
Felice Ginsberg, Director, Oncology Sales Learning & Development, Janssen

6. More Effective Marketing Programs Through Behavior Change
Linda Watson, Former Global Marketing Director, Consumer Healthcare, GlaxoSmithKline