Linda Watson

Former Director Global Marketing, Consumer Healthcare
GlaxoSmithKline

Linda is passionate about helping businesses build smart, contemporary brand strategies and marketing programs. She’s been lucky enough to spend the last decade leading successful launches for brands that make the world a bit healthier – as a Global Marketing Director for GSK Consumer Healthcare, and before that as agency lead for the Toyota Prius US launch. Linda's consultancy helps brands find their DNA, create programs that build lasting relationships with key audiences, and thrive in the digital world. Linda has studied behavior change design with Stanford’s BJ Fogg, is a member of the Healthcare Women’s Business Association, a two time global Effie's judge, and trained in “Just in Times Manufacturing “ by Toyota.

Check out the incredible speaker line-up to see who will be joining Linda.

Download The Latest Agenda

Conference Day Three: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 2

Thursday, June 9th, 2016

10:35 More Effective Marketing Programs Through Behavior Change

• Why consumer insights can true but useless at driving sales

• Why features & benefits test well but don’t deliver in the
marketplace

• OTC campaign examples, which significantly grew business
and helped people learn healthy new habits.

11:25 Interactive Roundtable Discussions With Morning Speakers Choose 2 (30 minutes each)

1. Surviving Global Product Launches Through Strategic Planning Of Learning Curriculum
Maria Martina Maldonado-Wexler, Former Senior Manager, Global Commercial Excellence, Baxter Healthcare BioScience

2. Traumatic Brain Injury In Today’s US Healthcare System
Eric Toppy, Global Launch Leader, INVOKANA -Global, Strategic Marketing, Johnson & Johnson

3. Using Confidence-Based Learning For More Effective Training And Long-Term Memory Retention
Paige Querol, Former Director, Global Learning & Development/Commercial Operations, ARIAD Pharmaceuticals

4. Optimizing The Use Of Social Listening To Supplement Market Research And Monitor Online Adverse Events
Trish Nettleship, Director, Social Media & Influence, UCB

5. Sales Learning And Development– Internal Organization Strategic Alignment
Felice Ginsberg, Director, Oncology Sales Learning & Development, Janssen

6. More Effective Marketing Programs Through Behavior Change
Linda Watson, Former Global Marketing Director, Consumer Healthcare, GlaxoSmithKline