Mahmood Majeed

Principal
ZS Associates

Mahmood Majeed is a Principal with ZS Associates, based in the firm’s Evanston, IL office. He is a leader in ZS’s Business Intelligence practice, with particular focus on Oncology and Specialty Therapeutics. For the past 15 years, he has worked with a wide variety of clients in pharmaceuticals and biotech, delivering innovation and value to drive sales and marketing effectiveness. Mahmood has deep expertise in technology transformation across all aspects of commercial areas from strategy and vision to capability development and business process outsourcing.

Mahmood holds a Master of Information Systems degree from DePaul University, an Executive M.B.A certificate from the Kellogg School of Management at Northwestern University, and a Bachelors of Architecture degree from the University of Oklahoma.

Check out the incredible speaker line-up to see who will be joining Mahmood.

Download The Latest Agenda

Conference Day Two: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 1

Monday, May 9th, 2016

14:35 Acquiring Data To Successfully Sell Into Niche Markets And For New Drug Launches

• As the industry continues its trend to go into more niche biopharmaceutical markets, what strategies will help you fill your data gaps?

• What approach will enable you to identify just what data is needed, and who are the key players (specialty pharmacies, HUBs, specialty distributors) that provide the data for specialty markets?

• For new drug launches, what are the key needs related to data and analytics to support the product launch in specialty markets?

• How can you optimize your data and analytics to drive commercial success?

16:05 Interactive Roundtable Discussions With Afternoon Speakers – Choose 2 (30 minutes each)

1. Acquiring Data To Successfully Sell Into Niche Markets And For New Drug Launches

Mahmood Majeed, Principal, ZS Associates

2. Sales Force Effectiveness Strategy

Sanjiv Sharma, Former VP Commercial Operations, Duchesnay USA

3. Using Sustainable Accelerated Learning Transfer For Greater Business Impact

Cecil Johnson, Director, Management Development, Janssen Pharmaceuticals

Rodney O. Somerville, Senior Manager for Management Development, Johnson & Johnson

4. Adjusting Your Marketing Communications To The New Mobile Reality

M.J. Anderson, Chief Marketing Officer, Trekk Inc. and ABCO Inc. IPN Partner

5. Brand Management Strategy: Maximizing Multichannel Marketing For Best ROI

Bob Doyle, Director, Consumer Insights, IMS Health

6. The Marketing Changes You Should Be Making - Health Care Transformation Underway

Deb Nevins, Digital Promotions & Multichannel Strategy, Boehringer Ingelheim