Matt Portch

Team Lead of Commercial Effectiveness
Pfizer

Matt is currently the Team Lead for Commercial Effectiveness for the Pfizer. He and his team are responsible for evolving the Primary Care Business Model to meet the rapidly evolving needs of Health Care Providers and Organizations in the US. Prior to his current role Matt served as Vice President, Managed Markets for Pfizer. Previous experience included a number of positions in Sales Leadership, Account Management Leadership, Marketing Leadership and Operations with Pfizer, Pharmacia and Bristol-Myers Squibb.

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda

Pharma-Only Marketing & Sales Focus Day

Saturday, April 9th, 2016

11:30 PANEL: Deploying Different Sales And Marketing Models Based On Changing Market Needs

Explaining why using the same approach everywhere is not effective and why change is needed

• Ensuring your leaders understand the need for change and are willing to resource it

• Bringing in customer insights and analysis to understand where you need more KAMs vs. reps,
medical vs. reps, or even no reps and just digital

• Building the capabilities and executional plan to deliver a new resourcing model

• Change management: How do you get people to think about their business or job differently and be in support of the new resourcing model?