M.J. Anderson

Chief Marketing Officer
Trekk Inc

M.J. Anderson is Chief Marketing Officer and a founding partner of Trekk, a multi-channel marketing agency. He meshes his background in traditional design and conceptual development with more than 25 years of experience working in new media and integrated marketing communications. Always on the lookout for new tools and technologies, he leads the Trekk team in the formation of innovative and effective communication strategies and tactics for some of today’s most recognizable brands.
M.J. is a frequent speaker at industry conferences and events where he shares his expertise on increasing marketing relevance through tools such as mobile apps, video, social media and augmented reality.

Check out the incredible speaker line-up to see who will be joining M.J..

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Conference Day Two: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 1

Monday, May 9th, 2016

14:35 Adjusting Your Marketing Communications To The New Mobile Reality

Mobile devices have radically changed the way we communicate with each other. With smartphone adoption at staggering rates, it’s clear that businesses need to adjust their marketing communications strategies.

• Understanding how adding interactivity in mobile increases engagement and response

• Learning about AR technology, tools and development options

• Getting tips on creating, deploying and measuring content across mobile

• Seeing examples of how marketers are using AR in a wide range of applications

• Hearing about new technologies on the horizon

16:05 Interactive Roundtable Discussions With Afternoon Speakers – Choose 2 (30 minutes each)

1. Acquiring Data To Successfully Sell Into Niche Markets And For New Drug Launches

Mahmood Majeed, Principal, ZS Associates

2. Sales Force Effectiveness Strategy

Sanjiv Sharma, Former VP Commercial Operations, Duchesnay USA

3. Using Sustainable Accelerated Learning Transfer For Greater Business Impact

Cecil Johnson, Director, Management Development, Janssen Pharmaceuticals

Rodney O. Somerville, Senior Manager for Management Development, Johnson & Johnson

4. Adjusting Your Marketing Communications To The New Mobile Reality

M.J. Anderson, Chief Marketing Officer, Trekk Inc. and ABCO Inc. IPN Partner

5. Brand Management Strategy: Maximizing Multichannel Marketing For Best ROI

Bob Doyle, Director, Consumer Insights, IMS Health

6. The Marketing Changes You Should Be Making - Health Care Transformation Underway

Deb Nevins, Digital Promotions & Multichannel Strategy, Boehringer Ingelheim