PharmaForce 2014 (past event)
September 16 - 18, 2015
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Paige Querol
Former Director, Global Learning & Development/Commerical Operations
ARIAD Pharmaceuticals
Check out the incredible speaker line-up to see who will be joining Paige.
Download The Latest AgendaConference Day Three: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 2
Thursday, June 9th, 2016
10:15 Using Confidence-Based Learning For More Effective Training And Long-Term Memory Retention
• Understanding how the human brain stores information and moves it into long term memory to design your training program to be most effective; where are most current training programs lacking?
• Describing the theoretical framework for confidence based learning and how it works in pharma
• Designing the testing, from equally viable multiple choice answers to stating how confident you are that your answer is correct
• Pinpointing what curriculum needs to be gone over again and how to ensure it will stay in reps’ long term memory
11:25 Interactive Roundtable Discussions With Morning Speakers Choose 2 (30 minutes each)
1. Surviving Global Product Launches Through Strategic Planning Of Learning Curriculum
Maria Martina Maldonado-Wexler, Former Senior Manager, Global Commercial Excellence, Baxter Healthcare BioScience
2. Traumatic Brain Injury In Today’s US Healthcare System
Eric Toppy, Global Launch Leader, INVOKANA -Global, Strategic Marketing, Johnson & Johnson
3. Using Confidence-Based Learning For More Effective Training And Long-Term Memory Retention
Paige Querol, Former Director, Global Learning & Development/Commercial Operations, ARIAD Pharmaceuticals
4. Optimizing The Use Of Social Listening To Supplement Market Research And Monitor Online Adverse Events
Trish Nettleship, Director, Social Media & Influence, UCB
5. Sales Learning And Development– Internal Organization Strategic Alignment
Felice Ginsberg, Director, Oncology Sales Learning & Development, Janssen
6. More Effective Marketing Programs Through Behavior Change
Linda Watson, Former Global Marketing Director, Consumer Healthcare, GlaxoSmithKline