Paige Querol, Former Director, Global Learning & Development/Commerical Operations at ARIAD Pharmaceuticals

Paige Querol


Former Director, Global Learning & Development/Commerical Operations
ARIAD Pharmaceuticals

Check out the incredible speaker line-up to see who will be joining Paige.

Download The Latest Agenda

Conference Day Three: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 2

Thursday, June 9th, 2016


10:15 Using Confidence-Based Learning For More Effective Training And Long-Term Memory Retention

• Understanding how the human brain stores information and moves it into long term memory to design your training program to be most effective; where are most current training programs lacking?

• Describing the theoretical framework for confidence based learning and how it works in pharma

• Designing the testing, from equally viable multiple choice answers to stating how confident you are that your answer is correct

• Pinpointing what curriculum needs to be gone over again and how to ensure it will stay in reps’ long term memory

11:25 Interactive Roundtable Discussions With Morning Speakers Choose 2 (30 minutes each)

1. Surviving Global Product Launches Through Strategic Planning Of Learning Curriculum
Maria Martina Maldonado-Wexler, Former Senior Manager, Global Commercial Excellence, Baxter Healthcare BioScience

2. Traumatic Brain Injury In Today’s US Healthcare System
Eric Toppy, Global Launch Leader, INVOKANA -Global, Strategic Marketing, Johnson & Johnson

3. Using Confidence-Based Learning For More Effective Training And Long-Term Memory Retention
Paige Querol, Former Director, Global Learning & Development/Commercial Operations, ARIAD Pharmaceuticals

4. Optimizing The Use Of Social Listening To Supplement Market Research And Monitor Online Adverse Events
Trish Nettleship, Director, Social Media & Influence, UCB

5. Sales Learning And Development– Internal Organization Strategic Alignment
Felice Ginsberg, Director, Oncology Sales Learning & Development, Janssen

6. More Effective Marketing Programs Through Behavior Change
Linda Watson, Former Global Marketing Director, Consumer Healthcare, GlaxoSmithKline