Peter Dussias

Executive Director, Integrated Channel Management Services
Quintiles

Peter brings 21 years experience in the pharmaceutical industry serving in a variety of sales, product development, and analytic services roles with top pharmaceutical companies and professional services firms. In his current role within Quintiles commercial operations, Peter directs integrated channel management services as well as strategic analytics projects.

Before joining Quintiles in 2004, Peter was employed at Analytika Inc. as Director of Analytical Services, where he led the design and development of analytic products & services as well as consulting projects leveraging a proprietary longitudinal patient database. He has conducted a variety of analyses in the drug safety arena, including projects with FDA Office of Drug Safety.

Check out the incredible speaker line-up to see who will be joining Peter.

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Conference Day Two: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 1

Monday, May 9th, 2016

10:15 KEYNOTE: How Intelligent Is Your Multi- Channel Strategy? Driving Prescriptions With Limited Budgets

• Integrating physician channel receptivity scores with communication processes to deliver an optimized strategy that includes the field sales force and alternative channels

• Exploring an integrated campaign design using four critical elements: data, insights, technology and channels

• Continuous optimization and execution of the right channel mix strategy

• Integration of a multichannel campaign with your sales force

• Bolstering campaign results at any point in your product’s commercial lifecycle

11:35 Interactive Roundtable Discussions

1. Embedding A Continuous Improvement Skill Set Into Your Commercial Organization To Operate Better, Faster, And More Efficiently
Robert Rossilli, VP & Head of Sales, Diabetes, Sanofi

2. Exploring The Latest Preparation Strategies For A Successful Drug Launch
Dave Moore, Chief Commercial Officer, Cempra Pharmaceuticals

• Identifying effective commercialization strategies for both physicians and payers

• Carrying out market definition, brand positioning, messaging, and marketing development for your launch plan

• Determining the best methods for sales training and engagement for product launches

• Discussing how to acquire data and use data vendors most effectively for new drug launches

• Best practices for effective product lifecycle management

3. The Future Of Pharma Sales And Marketing with Oracle Sales & Marketing Cloud
Tim Kvanvig, Senior Director, Life Sciences, Oracle

4. How Intelligent Is Your Multi-Channel Strategy? Driving Prescriptions With Limited Budgets
Peter Dussias, Head of Integrated Channel Management Services, Quintiles

5. Harnessing The Power Of HCP Learning Networks To Achieve Accelerated Diffusion And Successful Product Commercialization
Robert E Groebel III, SVP Marketing, Rivermark

6. 2014 Social Media Best Practices for Effective Customer Engagement
Siva Nadarajah, GM, Social Media, IMS Health

7. Next Generation Mobile Sales
John Daly, Sr. Pricipal, IMS Health