Robert E Groebel III

SVP Marketing
Rivermark LLC

With over 20 years of diverse experience in both commercial and medical assignments, spanning both domestic and international markets, Robert brings a skill set and perspective that is rare among pharmaceutical professionals.  His experience has enabled him to develop a deep understanding of opinion leadership, medical education, and communications, with a specific emphasis focused on achieving complex medical and commercial therapeutic and strategic objectives.  With a clear understanding of drug development and commercialization processes, Robert has been able to develop plans and coordinated initiatives that optimize strategic stakeholder engagement and Opinion Leader opportunities to consistently achieve marketplace success. Colleagues and clients describe Robert as innovative, outgoing, creative, focused, smart, and passionate. He brings an uncompromising level of dedication to the quality of his work and an absolute commitment to achieving the highest results for his clients.

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda

Conference Day Two: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 1

Monday, May 9th, 2016

11:15 KEYNOTE: Harnessing The Power Of HCP Learning Networks To Achieve Accelerated Diffusion And Successful Product Commercialization

• Illustrating the depth and role of diverse interpersonal learning networks

• Discussing effective strategic thought leader planning and community activation

• Demonstrating the power of metrics, software and program visualization

• Reinforcing the value of dynamic targeting and continuous reevaluation

11:35 Interactive Roundtable Discussions

1. Embedding A Continuous Improvement Skill Set Into Your Commercial Organization To Operate Better, Faster, And More Efficiently
Robert Rossilli, VP & Head of Sales, Diabetes, Sanofi

2. Exploring The Latest Preparation Strategies For A Successful Drug Launch
Dave Moore, Chief Commercial Officer, Cempra Pharmaceuticals

• Identifying effective commercialization strategies for both physicians and payers

• Carrying out market definition, brand positioning, messaging, and marketing development for your launch plan

• Determining the best methods for sales training and engagement for product launches

• Discussing how to acquire data and use data vendors most effectively for new drug launches

• Best practices for effective product lifecycle management

3. The Future Of Pharma Sales And Marketing with Oracle Sales & Marketing Cloud
Tim Kvanvig, Senior Director, Life Sciences, Oracle

4. How Intelligent Is Your Multi-Channel Strategy? Driving Prescriptions With Limited Budgets
Peter Dussias, Head of Integrated Channel Management Services, Quintiles

5. Harnessing The Power Of HCP Learning Networks To Achieve Accelerated Diffusion And Successful Product Commercialization
Robert E Groebel III, SVP Marketing, Rivermark

6. 2014 Social Media Best Practices for Effective Customer Engagement
Siva Nadarajah, GM, Social Media, IMS Health

7. Next Generation Mobile Sales
John Daly, Sr. Pricipal, IMS Health