Rodney O. Sommerville, Senior Manager for Management Development at Janssen Pharmaceuticals
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Rodney O. Sommerville


Senior Manager for Management Development
Janssen Pharmaceuticals

Check out the incredible speaker line-up to see who will be joining Rodney.

Download The Latest Agenda

Conference Day Two: Following The Evolution Of Pharma Marketing & Sales To Succeed In The Changing Healthcare Environment – Part 1

Monday, May 9th, 2016


15:15 Using Sustainable Accelerated Learning Transfer For Greater Business Impact

• Creating clear expectations and share accountability
among learners, supervisors, and training teams to
accelerate business impact

• Differentiating learning transfer and sustainability

• Equipping district managers and sales leaders with
coaching tools to sustain learning beyond the
classroom

• Outlining tools for sales leaders to use to drive shortand
long-term results

16:05 Interactive Roundtable Discussions With Afternoon Speakers – Choose 2 (30 minutes each)

1. Acquiring Data To Successfully Sell Into Niche Markets And For New Drug Launches
Mahmood Majeed, Principal, ZS Associates

2. Sales Force Effectiveness Strategy
Sanjiv Sharma, Former VP Commercial Operations, Duchesnay USA

3. Using Sustainable Accelerated Learning Transfer For Greater Business Impact
Cecil Johnson, Director, Management Development, Janssen Pharmaceuticals
Rodney O. Somerville, Senior Manager for Management Development, Johnson & Johnson

4. Adjusting Your Marketing Communications To The New Mobile Reality
M.J. Anderson, Chief Marketing Officer, Trekk Inc. and ABCO Inc. IPN Partner

5. Brand Management Strategy: Maximizing Multichannel Marketing For Best ROI
Bob Doyle, Director, Consumer Insights, IMS Health

6. The Marketing Changes You Should Be Making - Health Care Transformation Underway
Deb Nevins, Digital Promotions & Multichannel Strategy, Boehringer Ingelheim