Tim Kvanvig

Studies prove that buyers are now 60% through their decision process before engaging with a sales person. So when does marketing end and sales begin? Or are they merging together to become not two distinct organizations, but a large, cohesive one? Learn how leading companies are taking advantage of marketing automation and social media platforms to drive revenue. And learn proven strategies around how your sales organization can take advantage of these modern marketing technologies to drive better results.

1. Embedding A Continuous Improvement Skill Set Into Your Commercial Organization To Operate Better, Faster, And More Efficiently
Robert Rossilli, VP & Head of Sales, Diabetes, Sanofi

2. Exploring The Latest Preparation Strategies For A Successful Drug Launch
Dave Moore, Chief Commercial Officer, Cempra Pharmaceuticals

• Identifying effective commercialization strategies for both physicians and payers

• Carrying out market definition, brand positioning, messaging, and marketing development for your launch plan

• Determining the best methods for sales training and engagement for product launches

• Discussing how to acquire data and use data vendors most effectively for new drug launches

• Best practices for effective product lifecycle management

3. The Future Of Pharma Sales And Marketing with Oracle Sales & Marketing Cloud
Tim Kvanvig, Senior Director, Life Sciences, Oracle

4. How Intelligent Is Your Multi-Channel Strategy? Driving Prescriptions With Limited Budgets
Peter Dussias, Head of Integrated Channel Management Services, Quintiles

5. Harnessing The Power Of HCP Learning Networks To Achieve Accelerated Diffusion And Successful Product Commercialization
Robert E Groebel III, SVP Marketing, Rivermark

6. 2014 Social Media Best Practices for Effective Customer Engagement
Siva Nadarajah, GM, Social Media, IMS Health

7. Next Generation Mobile Sales
John Daly, Sr. Pricipal, IMS Health